Job Description
Job Description
Project: CMS-driven website redesign
Optimizely Architect (ODP Specialist)
Mission: Bring technical expertise to inform the redesign strategy and enable advanced personalization and analytics via Optimizely and ODP.
Responsibilities:
- Review current Optimizely implementation, architecture, and constraints.
- Recommend tracking requirements and tagging strategies to support journey analytics.
- Advise on how to leverage ODP and other personalization capabilities.
- Collaborate with strategists and designers to ensure technical feasibility of future state vision.
Ideal Profile:
- 6+ years of experience with Optimizely (CMS + ODP strongly preferred).
- Experience implementing personalization strategies and analytics tagging.
- Strong understanding of marketing tech integrations and customer data platforms.
- Ability to translate business and experience goals into scalable technical architectures.
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