Leveling the Playing Field

‘Leveling the Playing Field’ Project is a sports initiative of the Aakriti Newage Foundation. Till now, this project has covered 150 government schools in South Rajasthan, in the districts of Udaipur, Salumber, Bhilwara and Chittorgarh. Aakriti also partnered with Caratlane’s CSR the last two times and has completed both of these projects with an impact on players’ lives. Out of 100 schools, 50 were covered under Caratlane’s CSR initiative.

Under this project, Aakriti primarily focuses on distributing sports equipment, developing sports infrastructure, encouraging girl-child participation, sponsoring sports talents, uplifting regional sports and training the school’s sports coaches in respective sports and necessary activities like first aid kit use & warm-up exercises.

Why Does Sports Matter?

You may be asking yourself why Aakriti is concentrating on sporting activities within learning institutions. The reasons are well understood; Playgrounds are not just facilities meant for enjoyment but also places where physical exercise takes place hence the development of both the body and the mind. It also helps in teaching children how to be team players as well as instilling discipline in them including maintaining good health practices among other things. Thus it can be said that they offer valuable lessons which are relevant not only within the school but also outside the classroom too – Physical activity is a powerful builder of body strength and intellect while it imparts team spirit and orderliness upon kids, at the same time showing them how to stick to a healthful way of life. This is one reason why students need good playgrounds; this type of education that takes place outside school walls is indispensable for every person’s prosperity throughout their lives – without it, one cannot survive or succeed in today’s economically competitive world.

Aakriti’s Impact

In rural areas, lack of equal access to sporting facilities and coaching has been a critical issue this project is addressing. Equipment, infrastructure development, sponsoring sports talents and first-aid training for coaches have been provided at government schools in Udaipur, Salumber, Bhilwara and Chittorgarh districts by Aakriti till now in the past 2 years. Beyond just giving out sports gear, this initiative seeks to build comprehensive surroundings where students can fall in love with games and be in a position to achieve their full potential.

  • 100 Government schools covered
  • 30,000 students reached
  • 4 District across South Rajasthan
  • Increased Girl’s and overall attendance

Innovative Approach

In “Leveling the Playing Field,” Aakriti is taking a two-pronged approach to maximise impact and achieve sustainable results:

Strategic Focus on Coach Recruitment

We’re moving beyond just providing equipment. By partnering with sports firms and companies, we will hire qualified coaches who can deliver targeted training sessions, workshops, and conduct talent identification programs. This ensures a structured learning environment and professional guidance to unlock students’ full potential.

Building a Talent Pipeline

Our project isn’t a one-time intervention. We aim to identify exceptional talent through the program. These students will be considered for sponsorship opportunities, creating a pathway for them to compete at higher levels and potentially become future sporting heroes. This fosters a long-term vision of empowering talent and creating a ripple effect that inspires future generations.

Objectives

The project “Leveling the Playing Field” has six main goals:

  1. Equip Schools: Provide essential sports equipment like badminton rackets, basketballs, cricket sets and other sports to government schools in South Rajasthan in initial phases, then extend it to the whole of Rajasthan.
  2. Build Infrastructure: Develop basic sports facilities like courts and pitches and install poles in those key government schools that are in urgent need and lack government funding.
  3. Hire Expert Coaches: Bring in experienced coaches to train students, improve their skills, and identify hidden talents.
  4. Sponsorship opportunities: Skilled and passionate students, along with various other sports players in general, identified through the project, will be considered for sponsorship opportunities to support their journey to compete at higher levels.
  5. Unite Communities: Organize inter school tournaments and championships to encourage participation, develop community spirit, and break down social barriers.
  6. Empower Students: Give students the tools and guidance they need to excel in sports, promoting physical health, teamwork, and a chance to chase their dreams.

Key Interventions Under Leveling The Playing Field

Distributing sports equipment

Developing sports infrastructure

Training sports coaches

Sponsoring skilled students & sports talents to reach next level

Uplifting regional sports

Placing them on par with their urban counterparts

Sports on Ground

Sports in Motion

Infrastructure Development

Video Report and Player Sponsorship